Small Business Saturday Starts Now: 7 Ways North Jefferson Businesses Can Get Ready
The holiday shopping season brings an opportunity to introduce your business to new customers, reconnect with familiar faces, and remind people what they can find close to home.
Small Business Saturday falls on November 28, 2026. Now is the time for North Jefferson businesses to prepare—with thoughtful offers, helpful marketing, and partnerships that encourage customers to shop local.
Whether you own a boutique, restaurant, salon, or service business, these seven steps can help you make the most of the season.
1. Create an offer that makes sense for your business
You do not need a deep discount to give customers a reason to visit. Consider an offer that provides value while protecting your profit.
A retailer might bundle complementary products into a ready-to-give gift set. A restaurant could offer a seasonal take-home package. A service business might create a gift certificate package with a small added benefit.
Keep the offer easy to understand, and make sure your team can explain it clearly.
2. Make your business easy to find
Before holiday shoppers arrive, check the information they will use to find you.
Review your Google Business Profile, website, and social media pages. Confirm your address, phone number, hours, and website links. Add special holiday hours as they are finalized.
Look at your business through the eyes of a first-time customer. Can someone quickly learn what you offer, where you are located, and how to buy from you?
A few updates now can make the shopping experience easier later.
3. Put gift cards and services on the holiday shopping list
Holiday gifts extend well beyond products on a shelf.
A gift card for coffee, a meal, auto detailing, a salon appointment, or another local service can be a thoughtful choice. If your business offers gift certificates, tell customers how to purchase and redeem them.
Create posts around specific needs: gifts for teachers, coworkers, neighbors, hosts, or the person who already has everything.
Businesses can shop local, too. Consider Chamber members when purchasing employee gifts, client thank-you items, catering, and holiday party services.
4. Participate in Blind Date with a Small Business
The North Jefferson Chamber’s Blind Date with a Small Business promotion is designed to encourage shoppers to discover and visit participating member businesses.
Participating businesses will be listed on the back of the promotion cards distributed by the Chamber. Shoppers can bring their cards to participating locations to be signed with your name and business name.
The only participation “fee” is the donation of a Blind Date Box. Think of it as an introduction to what makes your business special. Your box could include signature products, packaged treats, a gift card, or a selection of customer favorites.
This opportunity is open to Chamber member retail and food businesses. To participate or request details, email:
president@northjeffersonchamber.com
Not a member? Explore membership opportunities here:
https://northjeffersonchamber.com/membership/
5. Team up with another local business
Help customers discover more of North Jefferson by working with a complementary business.
A boutique and coffee shop could share each other’s holiday offerings. A restaurant and retailer could suggest a shopping-and-dining outing. Several nearby businesses could coordinate their messaging around a day of local shopping.
Start with one simple partnership: exchange promotional materials, share a social media post, or recommend each other to customers.
6. Start sharing your holiday story now
Give customers time to plan their purchases.
Share gift ideas, seasonal menus, ordering deadlines, and the people behind your business. Show how you prepare an order, select merchandise, or create a product.
Include useful details in each post: price, availability, location, and how to purchase. If customers need to preorder or book an appointment, make the next step clear.
A manageable, consistent schedule can help keep your business in mind throughout the season.
7. Plan for the next visit
A holiday purchase can be the beginning of an ongoing customer relationship.
Prepare your team to welcome new visitors, answer questions, and explain what else your business offers. Make checkout simple and keep gift cards, packaging, and popular items ready.
Invite customers to follow your business or voluntarily join your email list. A thank-you message, January offer, or invitation to an upcoming event can give them a reason to return.
Make local businesses part of your holiday plans
North Jefferson has businesses worth discovering, recommending, and supporting throughout the year. This holiday season, make a local business your first stop for gifts, meals, services, and celebrations.
Explore the North Jefferson Chamber member directory to find your next local favorite:
https://northjeffersonchamber.com/member-directory/#/action/Category/cid/1940/id/201/listingType/O